Human First

I design with users at the center, taking the time to understand their needs, frustrations, and behaviors. The goal is to create solutions that feel natural and solve real problems.

Data with Intuition

Good design isn’t just about aesthetics—it needs to work for both users and businesses. I rely on research, testing, and feedback to refine experiences that improve usability while also driving key business goals.

AI as a Creative Partner

I treat AI like a design collaborator, not just a tool. From co-writing prompts to automating pattern recognition in research, I use it to move faster, think broader, and test ideas early.  I don’t just design with AI—I design for it too.